My name is Jenny Tiedemann. I'm a product designer in Michigan.
My name is Jenny Tiedemann. I'm a product designer in Michigan.
I love creating thoughtful, user-focused products that merge creativity and functionality, enhancing everyday experiences.
I love creating thoughtful, user-focused products that merge creativity and functionality, enhancing everyday experiences.
fordLabs
FordLabs Website
Led the design of the new FordLabs website, emphasizing our distinctive brand and methodology. The goal was to enhance internal visibility, attract top talent, and showcase our ability to tackle intricate challenges for prospective clients.
Collaborated with a team to ideate on the reorganization of the site, focusing on developing a fresh website structure with the right information for our users.
➚ View Site (Ford Employees Only)
fordLabs
FordLabs Website
Led the design of the new FordLabs website, emphasizing our distinctive brand and methodology. The goal was to enhance internal visibility, attract top talent, and showcase our ability to tackle intricate challenges for prospective clients.
Collaborated with a team to ideate on the reorganization of the site, focusing on developing a fresh website structure with the right information for our users.
➚ View Site (Ford Employees Only)
fordLabs
FordLabs Website
Led the design of the new FordLabs website, emphasizing our distinctive brand and methodology. The goal was to enhance internal visibility, attract top talent, and showcase our ability to tackle intricate challenges for prospective clients.
Collaborated with a team to ideate on the reorganization of the site, focusing on developing a fresh website structure with the right information for our users.
➚ View Site (Ford Employees Only)
fordLabs
FordLabs Brand Book
Partnered closely with a cross-functional team to develop a new mood board encapsulating our vibrant and dynamic personality, while also highlighting our lean, resourceful approach and our strong, bold presence as thought leaders.
Leveraged this mood board to lead the design of a comprehensive FordLabs Brand Book & Style Guide. Partnered with Labs leaders and content creators to craft a compelling narrative of our identity, ensuring the guide serves as an easily accessible reference for future brand design initiatives.
fordLabs
FordLabs Brandbook
Partnered closely with a cross-functional team to develop a new mood board encapsulating our vibrant and dynamic personality, while also highlighting our lean, resourceful approach and our strong, bold presence as thought leaders.
Leveraged this mood board to lead the design of a comprehensive FordLabs Brandbook & Style Guide. Partnered with Labs leaders and content creators to craft a compelling narrative of our identity, ensuring the guide serves as an easily accessible reference for future brand design initiatives.
fordLabs
FordLabs Brandbook
Partnered closely with a cross-functional team to develop a new mood board encapsulating our vibrant and dynamic personality, while also highlighting our lean, resourceful approach and our strong, bold presence as thought leaders.
Leveraged this mood board to lead the design of a comprehensive FordLabs Brandbook & Style Guide. Partnered with Labs leaders and content creators to craft a compelling narrative of our identity, ensuring the guide serves as an easily accessible reference for future brand design initiatives.
fordLabs
FordLabs Recruiting Website
Designed this innovative recruiting app to offer an engaging glimpse into a day at Labs. Our goal was to create an immersive experience that both informs and entertains, capturing our unique workplace culture.
The app showcases our diverse activities and projects in a playful and interactive manner, featuring fun AI-generated animals representing the team. By blending information with entertainment, our aim was to attract top talent who resonate with our vibrant and collaborative environment.
fordLabs
FordLabs Recruiting Website
Designed this innovative recruiting app to offer an engaging glimpse into a day at Labs. Our goal was to create an immersive experience that both informs and entertains, capturing our unique workplace culture.
The app showcases our diverse activities and projects in a playful and interactive manner, featuring fun AI-generated animals representing the team. By blending information with entertainment, our aim was to attract top talent who resonate with our vibrant and collaborative environment.
fordLabs
FordLabs Recruiting Website
Designed this innovative recruiting app to offer an engaging glimpse into a day at Labs. Our goal was to create an immersive experience that both informs and entertains, capturing our unique workplace culture.
The app showcases our diverse activities and projects in a playful and interactive manner, featuring fun AI-generated animals representing the team. By blending information with entertainment, our aim was to attract top talent who resonate with our vibrant and collaborative environment.
fordLabs
Simplified Shopping
Rethinking the entire car buying process to create a simplified, trustworthy, easy-to-use experience that delights the customer.
Ran several experiments and saw incredible success with so many increased lead submissions that we had to pause our experiments.
fordLabs
Simplified Shopping
Rethinking the entire car buying process to create a simplified, trustworthy, easy-to-use experience that delights the customer.
Ran several experiments and saw incredible success with so many increased lead submissions that we had to pause our experiments.
fordLabs
Simplified Shopping
Rethinking the entire car buying process to create a simplified, trustworthy, easy-to-use experience that delights the customer.
Ran several experiments and saw incredible success with so many increased lead submissions that we had to pause our experiments.
fordLabs
Your Explorer Quiz
Designed an innovative and interactive range tool grounded in user research and testing. This tool was developed with the primary objectives of boosting user engagement and providing education to customers on various factors affecting electric vehicle (EV) range with the purpose of reducing range anxiety.
Through clear visualizations and user-friendly interfaces, the range tool demystifies the complexities of EV range, thereby fostering greater confidence among prospective EV owners and ultimately driving higher conversion rates.
fordLabs
Your Explorer Quiz
Designed an innovative and interactive range tool grounded in user research and testing. This tool was developed with the primary objectives of boosting user engagement and providing education to customers on various factors affecting electric vehicle (EV) range with the purpose of reducing range anxiety.
Through clear visualizations and user-friendly interfaces, the range tool demystifies the complexities of EV range, thereby fostering greater confidence among prospective EV owners and ultimately driving higher conversion rates.
fordLabs
Your Explorer Quiz
Designed an innovative and interactive range tool grounded in user research and testing. This tool was developed with the primary objectives of boosting user engagement and providing education to customers on various factors affecting electric vehicle (EV) range with the purpose of reducing range anxiety.
Through clear visualizations and user-friendly interfaces, the range tool demystifies the complexities of EV range, thereby fostering greater confidence among prospective EV owners and ultimately driving higher conversion rates.
fordLabs
Range Playground
Designed an innovative and interactive range tool grounded in user research and testing. This tool was developed with the primary objectives of boosting user engagement and providing education to customers on various factors affecting electric vehicle (EV) range with the purpose of reducing range anxiety.
Through clear visualizations and user-friendly interfaces, the range tool demystifies the complexities of EV range, thereby fostering greater confidence among prospective EV owners and ultimately driving higher conversion rates.
FIRST EXPERIMENT
FIRST EXPERIMENT
FIRST EXPERIMENT
FIRST EXPERIMENT
fordLabs
Range Playground
Designed an innovative and interactive range tool grounded in user research and testing. This tool was developed with the primary objectives of boosting user engagement and providing education to customers on various factors affecting electric vehicle (EV) range with the purpose of reducing range anxiety.
Through clear visualizations and user-friendly interfaces, the range tool demystifies the complexities of EV range, thereby fostering greater confidence among prospective EV owners and ultimately driving higher conversion rates.
FIRST EXPERIMENT
FIRST EXPERIMENT
FIRST EXPERIMENT
FIRST EXPERIMENT
fordLabs
Range Playground
FIRST EXPERIMENT
FIRST EXPERIMENT
FIRST EXPERIMENT
FIRST EXPERIMENT
Designed an innovative and interactive range tool grounded in user research and testing. This tool was developed with the primary objectives of boosting user engagement and providing education to customers on various factors affecting electric vehicle (EV) range with the purpose of reducing range anxiety.
Through clear visualizations and user-friendly interfaces, the range tool demystifies the complexities of EV range, thereby fostering greater confidence among prospective EV owners and ultimately driving higher conversion rates.
Pippin
Pippin AI
Before ChatGPT, there was Pippin—a creation by my husband and me, designed to assist people in their daily lives. Pippin is an AI coach, collaborator, writing partner, and educator, guiding users through idea exploration and step-by-step learning.
When AI was in its early stages and becoming more accessible, many people were unsure how to leverage its potential. My husband and I discovered its value as a brainstorming tool. With Pippin, we aimed to simplify this process for others, offering intuitive features like example conversations to explore and in-conversation suggestions to enhance the user experience.
Pippin
Pippin AI
Before ChatGPT, there was Pippin—a creation by my husband and me, designed to assist people in their daily lives. Pippin is an AI coach, collaborator, writing partner, and educator, guiding users through idea exploration and step-by-step learning.
When AI was in its early stages and becoming more accessible, many people were unsure how to leverage its potential. My husband and I discovered its value as a brainstorming tool. With Pippin, we aimed to simplify this process for others, offering intuitive features like example conversations to explore and in-conversation suggestions to enhance the user experience.
Pippin
Pippin AI
Before ChatGPT, there was Pippin—a creation by my husband and me, designed to assist people in their daily lives. Pippin is an AI coach, collaborator, writing partner, and educator, guiding users through idea exploration and step-by-step learning.
When AI was in its early stages and becoming more accessible, many people were unsure how to leverage its potential. My husband and I discovered its value as a brainstorming tool. With Pippin, we aimed to simplify this process for others, offering intuitive features like example conversations to explore and in-conversation suggestions to enhance the user experience.
More work examples coming soon… | Jenny Tiedemann — 2024
More work examples coming soon…
Jenny Tiedemann — 2024